SEO is Alive and Well and Looking for a Fight at SES London
Because, damn it, it means you need to attend SES London 2009 to hear what Brett Tabke, founder of WebmasterWorld, Rand Fishkin, founder of SEOmoz.com, Chris Sherman, Executive Editor of Search Engine...
View ArticleYahoo! News Executive Editor Heads to Hearst
s executive editor and general manager of news is heading to Hearst. Yahoo! Neeraj Khemlani will become Heart's VP of Digital Media. Khemlani is one of many Yahoo! execs to leave in the past year....
View ArticlePersonalized e-Commerce Sites Can Increase Conversions by 70%
The new web personalization software collapses a wealth of information gathered via website users' online interactions into portrait types. Optimizing outbound marketing to align with website traffic...
View ArticleInternet Retailer Conference and Exhibition Interviews on Webmaster Radio
This included opening remarks by Kurt Peters, Editor in Chief of Internet Retailer, plus keynotes by Patrick Byrne, CEO of Overstock.com, Gian Fulgoni, Executive Chairman and co-founder of comScore, as...
View ArticleSearchDay | Be Stubborn With Your Social Media Vision, but Flexible With Your...
Today's search engine marketing news and opinion: Be Stubborn With Your Social Media Vision, but Flexible With Your Plan; PPC Bid Management 101; Eye Tracking Study Shows Sponsored Ads Attract Social...
View ArticleSearchDay | Should You Still Use Nofollow?
Today's search engine marketing news and opinion: Should You Still Use Nofollow?; What Can We Learn from Billy Mays?; Eye Tracking Study Shows Sponsored Ads Attract Social Media Searchers; and more.
View ArticleSearchDay | Can Crowd Sourcing Deliver Effective International SEO?
Today's search engine marketing news and opinion: Can Crowd Sourcing Deliver Effective International SEO?; Google Voice Launches Mobile Apps for Android, Blackberry; BingTweets Mashes Up Trending...
View ArticleSearch Industry Reacts to Yahoo!-Microsoft Deal, and They're Not Holding Back
Tomasz Imielinski, executive vice president of technology at Ask.com hints that their could be room for other players to move ahead while Microsoft and Yahoo! Most agree with Search Engine Watch editor...
View ArticleBrand Monitoring: A Guide to Protecting Trademarks on Paid Search
Is it legal to sponsor a trademark or use it in ad copy text? What are your risks if you are doing it? What are your options if someone is doing it to you?
View ArticleLiving Stories is Google's Way of Telling Murdoch to 'Buzz Off'
Chief Executive Rupert Murdoch threating to block Google Google from being able to search its Web sites in "Murdoch to Google: Drop Dead. And yesterday, I added some related comments of my own in "...
View ArticlePeter Norvig offers an insider's look at Google Research during SMX West
Following his keynote, Norvig was peppered with questions from Chris Sherman, Executive Editor , Search Engine Land and Danny Sullivan, Editor -in-Chief, Search Engine Land. At SMX West 2010 in Santa...
View ArticleGoogle Acquires Travel Search Firm ITA for $700 Million
But Eric Schmidt, Google's chief executive , told Richard Waters and Jeremy Lemer of FT.com, "We expect this will go through. Huang, Xconomy's National IT Editor and the Editor of Xconomy Boston, says,...
View ArticleEmail Experience Council and IAB Ad Networks and Exchanges Scheduled for...
"These forums --"Optimize Your Email Campaigns" and "The Future of Display Advertising: Ad Networks and Exchanges"-- offer marketers the opportunity to learn first-hand from thought leaders about two...
View ArticleAd Industry To Facelift Reputation With Institute For Advertising Ethics
Because it is persuasion, advertising is viewed in a questionable way by a lot of people," said Margaret Duffy, a former ad executive now teaching at the University of Missouri School of Journalism and...
View Article3 Key Reasons to Attend SES New York 2011 Next Week
The Rutgers Mini MBA: Mobile Marketing program is the first such executive education course offered by one of the top universities in the USA. Moderated by Jack Marshall, Staff Writer and Stats Editor...
View ArticleGoogle Scoops Up 5 Creative Awards at Cannes Lions Ad Festival
Google, a company that has made its name off search and has famously eschewed brand advertising for over 10 years, have picked up five awards for creative and inventive advertising campaigns. Creative...
View ArticleCarr and Arrington Go 'All In' On #VegasTech
The Vegas technology economy has the talent, community, infrastructure, and money, and has been bubbling up for a while. But the beacons are out there now, showing that there is something much larger...
View ArticleGoogle Hearts London: New Offices & World's First Chrome Store
Google is to take over a seven-storey building in east London next year to support the area's growing start-up scene. Furthermore, known as the ChromeZone, London rather than San Francisco, plays host...
View Article78 Resources For Every Internet Marketer's Toolkit
These free or affordable SEO tools, link building tools, coding tools, conversion tools, convenience tools, social media tools, forums, news and blogs, and social profiles will help keep your marketing...
View ArticleOptimize: How to Attract and Engage More Customers [Book Review]
in "Optimize", Lee Odden contends that it takes many stakeholders in an organization - and not just on the marketing team - to contribute to an effective content marketing program and integrate it with...
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